Healthy sweet taste
Beksul Sweetree
CJ CheilJedang has been making efforts to diversify and enrich the dietary life of citizens since it produced sugar in 1953 for the first time in Korea. As a result of making continued efforts to make a healthy sweet taste, all of which evolved from ‘sugar,’ the starting point of Beksul, ‘Beksul Sweetree’ was born.
Beksul Sweetree is a healthy brand that goes beyond the simple sweetness of sugar and provides a taste that is not only sweet, but also healthy.
BRAND SYMBOL
'Beksul Sweetree' is based on ‘Beksul,’
which means white sugar that glitters like snowflakes.
Beksul Sweetree,
a big tree that goes a step further from
the simply joy of cooking to provide healthy
and rich value with a healthy sweet taste.
BRAND STORY
Beksul Sweetree provides a solution to the concerns and worries regarding sweetness so that you can use it in place of sugar
absorption, xylose sugar
enzyme technology was used to
commercialize allulose
for the first time in the world
In place of sugar,
Beksul Sweetree allows you
to enjoy a healthy sweet taste
without having to worry