Always serving
the ultimately delicious rice

Hetbahn is the leading brand representing the ONLYONE spirit that pioneered the cooked rice market. Since its launch in 1996, Hetbahn has evolved into the best home-cooked meal brand that fills our days with the best rice flavors anytime and anywhere, going beyond just a bowl of rice.

Hetbahn seeks to reach out to those with busy lifestyles, by providing delicious tasting rice in a short amount of time.

BRAND SYMBOL

A warm home-cooked meal
that reminds you of
the wholesomeness of life.

The brand name "Hetbahn" is made up of "Het", which refers to the milling
process of rice, and "Bahn", which means delicious and freshly cooked rice.

The red circle which represents Hetbahn symbolizes the bountiful sun.
The font symbolizes rice grains ripened in sunlight and emphasizes that
rice can be delicious anytime, anywhere.

In December 1996, Hetbahn started
a new chapter in Korean food culture

Hetbahn, launched in December 1996, is a brand that represents the ONLYONE spirit of
CJ CheilJedang, which pioneered the cooked rice market.

Hetbahn has changed consumer perceptions of cooked rice and South Korea's food culture by presenting the taste of home-cooked rice. It has expanded beyond cooked rice to include Cupbahn, Sotbahn, porridge, fried rice, and other variations, representing South Korea's food culture as an expert in rice and grains.

1996 Launched ‘Hetbahn’
2001 First Hetbahn renewal
2003 Launched 7 kinds of
Hetbahn multi-grain rice products
2005 Launched Hetbahn for two
and Hetbahn mini twin packs
2006 Launched Hetbahn
with a variety of toppings
2008 Launched Hetbahn functional cooked rice
(low-protein), Launched Hetbahn porridge
2011 Second Hetbahn renewal
2015 Launched Hetbahn Cupbahn
2018 Launched
Everyday multi-grain cooked rice
2021 Third Hetbahn renewal
Launched Hetbahn Sotbahn
2022 Porridge, Fried rice, Rice balls
brand switching to Hetbahn
Launched Hetbahn Konjac rice
2023 Launched Hetbahn Soup
2024 Launched Hetbahn cooked
black rice with black beans