CJ BIO Opens New APAC Technical Hub in Singapore to Drive Growth in Food Taste Solutions
- Serving as a key technical hub for the APAC region, the new center will strengthen customer collaboration and accelerate the growth of CJ BIO’s Taste Solutions Business.
CJ BIO has opened a new Global Technical Center in Singapore for its Taste Solutions Business.
CJ BIO’s Global Technical Centers develop technologies that enable the application of its taste solutions products – including TasteNrich®, CJ TIDE™, and Add-Mi™ – to a wide range of customers’ food products, helping them achieve their desired taste profiles. Based on these technologies, the centers also support customers in commercializing their finished products.
The newly opened Singapore center is CJ BIO’s fourth Global Technical Center, following those in Korea, the United States, and the Netherlands. It will serve as a key hub for providing technical support for taste solutions across the Asia-Pacific (APAC) region.
Through the Singapore Global Technical Center, CJ BIO plans to expand technical exchanges and collaboration with major customers in neighboring countries, led by its premium taste solution TasteNrich, while accelerating sales growth across the market.
CJ BIO held an opening ceremony on September 1 at the Global Technical Center, located in Singapore’s Biopolis R&D hub, with representatives from the Singapore Economic Development Board (EDB) and the Embassy of the Republic of Korea to the Republic of Singapore in attendance. From September 2 to 4, the company also invited key customers from neighboring markets to introduce the newly opened center and showcase its major products and application solutions.
“With the opening of the Singapore Global Technical Center, we are now able to collaborate more closely with customers across the APAC region,” said Il-young Oh, Head of T&N Business at CJ BIO. “Building on our differentiated technologies and product qualities, we will provide solutions that deliver both great taste and better-for-you benefits.”
CJ BIO has been leading the global food taste solutions market with products such as TasteNrich, CJ TIDE, and Add-Mi.
TasteNrich, in particular, is a next-generation natural taste solution that combines CJ’s advanced microbial fermentation technology with its extensive R&D capabilities. It is produced by fermenting naturally derived ingredients such as sugarcane without the use of artificial additives. When applied to food products, TasteNrich can help reduce sodium and other additives without compromising on taste.
CJ BIO plans to further expand the TasteNrich brand portfolio and deliver customized taste solutions tailored to individual customer needs. Through these efforts, CJ aims to strengthen its global leadership in the Taste Solutions Business, one of its key future growth drivers.
