bibigo™ Brings the Bold Taste of Korea to Thailand with Exciting New Product Lineup
- From Market-First Spicy Kimchi to Iconic Korean Frozen Snacks, bibigo Delivers Authentic K-Food Experiences to Thai Consumers
bibigo™, beloved global Korean food brand of CJ Foods, is expanding its presence in Thailand with an exciting lineup of authentic Korean food products, bringing its globally acclaimed flavors to Thai consumers.
Earlier this month, CJ introduced bibigo Crazy Hot Kimchi to major retail channels across the country, including convenience stores, supermarkets, hypermarkets, club stores and e-commerce platforms. This groundbreaking product marks the first time an intensely spicy Korean-style kimchi has been introduced to the Thai market. Breaking away from the familiar sour-forward kimchi taste profile that Thai consumers have long known, bibigo Crazy Hot Kimchi delivers a bold, fiery heat experience infused with rich Korean umami and an irresistible freshness that keeps you coming back for more. Crafted specifically for local taste preferences, this market-first innovation is already capturing attention among young, trend-driven consumers – the more you eat, the more addicted you become.
In addition, CJ Foods is launching bibigo's iconic frozen snack lineup, headlined by its signature product – Mandu (Korean-style dumplings). Holding the No. 1 market share position in both the United States and South Korea, bibigo Mandu has earned a devoted global following thanks to its delicate, thin wrapper and generously filled, juicy interior. The Thailand launch includes three of bibigo's best-selling Mandu varieties alongside a locally inspired cheese variant:
- bibigo Meat Mandu
- bibigo Mini Meat Mandu
- bibigo Whole Shrimp Mandu
- bibigo Cheese Mandu
CJ is also introducing a range of highly trending K-Street Food products that have been taking global snack markets by storm. Beloved staples of Korean culture – from corn dogs to bung-o-pang (fish-shaped waffles) enjoyed by stars in Korean films and dramas – are now available in Thailand as convenient frozen snacks through the bibigo brand, offering consumers an authentic and convenient taste of Korea's vibrant street food scene. The full lineup includes:
- bibigo Bung-O-Pang (Sweet Red Bean Waffle)
- bibigo Bung-O-Pang (Sweet Custard Cream Waffle)
- bibigo Korean-Style Corn Dog with Fish Sausage
- bibigo Korean-Style Potato Cheese Dog
- bibigo Gimmari
- bibigo Rice Balls (Bulgogi Style)
- bibigo Rice Balls (Kimchi & Cheese)
“We are thrilled to introduce bibigo's most beloved K-Food products – products that have already won the hearts and palates of consumers around the world – to Thai consumers,” said CJ Foods Thailand CEO Victor Son. “We hope that through bibigo, Thai consumers will not only enjoy the authentic taste of Korea, but also experience the ultimate convenience and quality that our products are known for.”
