Can I have Hetbahn?
In the past 20 years, Hetbahn has become pronoun for products of cooked rice, which provides essential energy.
From the very moment you eat Hetbahn, to not only make you full physically but also make you feel warm and happy, Hetbahn creates a new lifestyle.
BRAND SYMBOL
The red circle, the representative image of Hetbahn, symbolizes the sun that ripens the grains of rice.
The white Myungjo font symbolizes the warm cooked rice, and delivers the comfortable and friendly feeling of home-made food.
In December 1996, Hetbahn opened a new chapter in Korean food culture
Hetbahn, launched in December 1996, is a brand that represents the ONLYONE spirit of CJ CheilJedang, which newly created the products of cooked rice market.
Hetbahn, a pronoun for the products of cooked rice, implemented the taste of home- cooked rice, and changed the consumers’ perception of not only commercial cooked rice, but also the food culture of Korea.
- 1996 Launched ‘Hetbahn’
- 2001 Renewed ‘Hetbahn’ first
-
2003
Launched 7 kinds of
Hetbahn multi-grain rice products -
2005
Launched Two of us together Hetbahn,
two small bowls of Hetbahn -
2006
Launched a variety of
Hetbahn with toppings -
2008
Launched functional cooked rice
(low-protein rice) and porridge -
2011
Renewed Hetbahn
for the second time
(changed the Hetbahn brand slogan) - 2013 Launched Hetbahn white rice porridge
- 2015 Launched Hetbahn Cupbahn
- 2018 Everyday multi-grain cooked rice
The three secrets of the Hetbahn
The company complies with the basics and continues to make efforts all for the sake of tasty cooked rice
PRODUCT
Cooked rice with soup
Cooked rice with side dishes
Hetbahn Cooked rice for helping glucose control
Multi-grain cooked rice
Cooked rice