The Brand that highlights the joy of growing together through the partnership
Joy of Growing Together Jeulgeoun Donghang (Happy Companion) is CJ CheilJedang’s brand for the mutual growth of the small and medium enterprises, farmers, and customers.
It aims to provide the opportunity for the SMEs to expand their business portfolios and sustainable growth by identifying competitive small vendors and supporting them with funds, capability, and sales channel development to create a healthy food industry ecosystem.
The BI of Joy of Growing Together Jeulgeoun Donghang (Happy Companion) uses the image of “two hands together” to visually express the concept of mutual growth with stakeholders.
* Excerpt from the 2018 January issue of CJ Group Magazine [ni:m]"