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Researching the food culture trends of Korea
Meals eaten alone, e.g. Honbap (eating alone) and Honsul (drinking alone), have become a familiar aspect of our culture these days. What does the Korean Honbap culture look like as seen through big data?
1H 2019 HMR new product release trend. Let’s look back on the characteristics of HMR products released in Korea in 1H 2019.
We have studied the usage of air fryers that have recently become a kitchen staple in Korea and consumer satisfaction.
‘Honbap (eating alone)’ culture examined through big data
1H 2019 HMR new product release trend
Usage of air fryers and consumer satisfaction
Changes in Korean Consumers’ HMR Experience: Episode 3 - Snacks
Changes in Korean Consumers' HMR Experience: Episode 2 - Side Dishes
Changes in Korean Consumers’HMR Experience: Episode 1 - Rice
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