본문으로 건너뛰기

Trend Insight

Researching the food culture trends of Korea

Changes in Korean Consumers' HMR Experience: Episode 2 - Side Dishes

These days, people are no strangers to home meal replacement (HMR) products, convenience food products that can be quickly enjoyed at home with ease.
Let's take a look at the changes over the last three years in South Korean consumers' purchase experience rates for each food category and see how closely HMR has become deeply involved in South Korean's dietary culture.

Changes in Korean Consumers’ HMR Experience: Episode 1 - Rice

These days, people are no strangers to home meal replacement (HMR) products, convenience food products that can be quickly enjoyed at home with ease. Food companies are introducing a diverse range of HMR products into the market, from products based on rice — a staple food in South Korea — such as general microwavable rice, frozen fried rice, cupbahn, and porridge to side dishes such as soup, stew to snacks such as pizza, and hot dogs. With that in mind, how are the HMR purchase experience rates among Korean consumers changing? We are going to take a look at the changes in the HMR purchase experience rates among Korean consumers that have occurred over the past three years in relation to three categories, ① rice, ② side dishes, and ③ snacks.

Growth Potential for Korean Food in the Global Market

Global consumers are turning their attention to more exotic tastes.