# Enjoy every corner of the world through a hashtag
* influencers : individuals who influence other people via social media
“Savor with your eyes, enjoy with your ears.
Food content that will truly overload your senses!”
And now, introducing the different kinds of food content.
The most basic and traditional food content. It is a portmanteau of ‘cook’ and ‘bang’ (first character of the Korean word for ‘broadcast’). This content aims to show the process of cooking, as well as to document the recipe for its viewers.
A newly popular genre in social media that applies autonomous sensory meridian response (ASMR) to food content. The sound of cooking, eating and chewing is merged together in this content format to translate sound into food.
A portmanteau of ‘video’ and ‘blog’, vlog refers to a blog that encapsulates a natural moment of the host’s life in the form of a video. Popular content on video channels, vlogs show snippets of everyday life in an intimate manner and for that reason often feature food.