What does the ‘lunch hour’ mean to us?
These days, the meaning of the lunch hour to office workers is changing from ‘the time to eat’ to ‘the time for me,’ meaning that the lunch culture of office workers is also changing.
Common lunch landscape of office workers
Until now, the lunch culture of office workers placed more importance on togetherness than the individual. Even when you had something you particularly wanted to eat, if it is not what everyone else wants, you had to give it up, and even when you wanted to eat alone, you often ate with others for the sake of teamwork. This meant that eating alone and bringing a lunchbox would often make you self-conscious.
Changes in office workers’ lunches
If the 5-day workweek system changed the weekend of office workers, the recent 52-hour workweek system is further changing the lunch landscape of office workers on weekdays. The number of office workers who want to eat in the office rather than eating out and have some free time during lunch hour is rapidly increasing, and the lunchbox you bring from home, sandwiches from cafes, convenience store lunchboxes or HMR foods are becoming iconic food choices. On top of this, various food items are being launched competitively to replace lunches. As such, there is now a greater variety of food selections that individuals can choose from according to their taste.
For me! Current lunch culture placing emphasis on the efficiency of time
It seems that this trend was influenced by the change in the values of office workers who place emphasis on the ‘efficient utilization of time.’ They eat a ‘convenient lunch’ in 15 - 20 minutes, and spend the remaining time for things they want to do, such as self-development, hobbies and work. The prices that are rising sharply year after year also seem to have affected the selection of ‘convenient lunches.’ (Recruiting platform company survey - This year, the average price that office workers pay for lunches was KRW 6,230 (Source: Job Korea). The average lunch price of office workers who go to restaurants near their work was the highest at KRW 7,200, and if they bring their own lunchboxes, the average price was the lowest at KRW 4,890.) After all, isn’t the choice of smart young office workers, who want to consume economically and use the lunch hour for themselves, changing the lunch culture?
How about this convenient meal?
Today’s meal trend for smart office workers
A convenient lunch is not just a meal though. It is evolving into an economical meal that is economically priced, yet still delicious and healthy. These days, what do office workers select as their choice of a ‘convenient and delicious meal’?
It only takes 2 minutes to cook. HMR will surely energize you
On a hectic day, you often cannot even spend a minute for your lunch. On a day like this, many office workers will replace lunch with bread or snacks while working at the same time. People who spend the lunch hour wisely tend to reduce the time for eating, and learn a foreign language on the computer, work out or take a walk for their health, or take guitar or piano lessons as a hobby. When they get frustrated with crowded restaurants, and want to stop thinking about work even for a short while, they choose to eat alone. In a moment like this, HMR will satisfy both the price-performance ratio and the price psychology ratio.
To Korean food fanatics who must eat rice, bibimbap and deopbap (rice served with toppings) will be served, and to those who cannot eat rice without guk (soup), various guks, tangs and gukbaps (rice soup) for relieving a hangover will be available. When you want to have a special food, you don’t necessarily have to visit a famous restaurant. You can eat any number of delicacies ranging from a soft hamburger steak to spicy Nagasaki jjamppong. You only need to wait for 2 minutes to enjoy the taste and nutrition of food that is as good as homemade food. HMR is the perfect choice for a quick source of energy.
A convenient but ‘healthy’ lunch,
a salad full of rich vegetables and nutrition
Healthy salads are very popular these days and are low in calories, and provide office workers with the right amount of rich vegetables that they are less likely to eat in other meals. As they contain various vegetables like lettuce, red cabbage, kale and sweet potato, and come with superfoods like almonds, beans and walnuts, and various toppings like chicken breast, bulgogi, smoked salmon, eggs and cheese, they are the best choice for busy office workers who need balanced nutrients.
A small, healthy and delicious lunchbox just for me
Perfect visual appeal! Cobb salad
The Cobb salad with fantastic colors is full of various nutrients, but if you want to make your lunchbox look visually appealing, it is the perfect food choice for you. If you prepare Gourmet Hot Spicy Chicken, and add various superfoods like beans, walnuts and almonds, and avocado and fresh yogurt dressing, it will become a wonderful and nutritious salad lunchbox.
Gourmet Hot Spicy Chicken, Gourmet Yogurt Dressing, walnuts, almonds, avocado, etc.
(difficulty: low / cooking time: 10 minutes)
Totally nutritional! Meatball Omelet Rice
The Gourmet Tomato Meatball itself tastes great, but it can also be used as a pasta sauce or stir-fry seasoning. If you add a thinly cooked egg on bibigo Shrimp Fried Rice, and use the Tomato Meatball as the sauce, and pour it on the cooked rice wrapped in egg, you can easily prepare a nutritious and delicious lunchbox.
Gourmet Tomato Meatball, bibigo Shrimp Fried Rice, eggs, etc.
(Difficulty: low / cooking time: 10 minutes).
Evolving convenient office lunch
They are well received by office workers who put more value on ‘health’ and ‘time’ than on the price. In this way, with various lunch menu items, and armed with fresh ideas, office workers will be able to think happily about making smarter choices.