본문으로 건너뛰기

Behind-the-scene story

Until CJ CheilJedang became the leader of globalization of Korean food

Experience a new kind of Meat
A new way to enjoy meat

Processed meat, first made in Europe by carefully drying, salting and smoking meat to preserve it for a long time, is more familiar to us as a side dish. These days, however, as more and more people enjoy dining out, it is gaining more appeal and has now earned its place on the table of fastidious gourmets and wine/craft beer lovers.

Welcome to a world of up-and-coming premium processed meat

A whole new form of ‘meat’
that originates with homemade ham workshops

Bacon, ham and sausages are appealing foods for which the flavor has been improved by putting some ‘time’ into the original meat and extra spices. For a long time in Korea though, this type of meat was used simply as a kind of side dish to accompany rice.
However, with the recent growing interest in food culture and experiences of new recipes while traveling overseas, people have now come to enjoy processed meat with more diversified tastes. Accordingly, homemade ham workshops have even begun to appear. However, they tend to produce only a small quantity of processed meat though they do follow the authentic European method. There are now also fine dining restaurants serving ham that they have made themselves. These places are emerging as must-visit ‘hot spots’ for ‘meat lovers.’ Moreover, as more interest in the ‘pairing’ of choosing food dishes that go well together with craft beer and wine, premium processed meat is becoming more and more popular.
This food comes in various forms and countless different flavors depending on the country, but the extra time is put into it, the taste of processed meat shines through no matter what ingredients it is accompanied by. From salami, chorizo and jamon to charcuterie, which is simply a generic term for processed meat in France, premium processed meat has now become a new way to enjoy meat.

고기 이미지
고기 이미지

A new way to enjoy meat, The Healthy

고기 이미지

In response to the growing interest in healthy lifestyles, the brand, ‘The Healthy’, released ‘The Healthy Delicatessen Series’ in May 2018 after undergoing a great deal of consideration and preparations. ‘The Healthy Italian Whole Bacon’ reproduces Italian pancetta, while ‘The Healthy Weisswurst’ is created in the style of the traditional sausage in Bavaria, Germany. These foods follow authentic European recipes and can be cooked easily at home. The series has become a huge hit, setting a sales record of 350,000 products in just one month of release and have created a sensation as a must-try through social media. Contrary to the concern about whether the public will love the unfamiliar image of the ‘Delicatessen Series’, which is clearly quite different compared to the conventional ham and sausages that Koreans know and are familiar with, people have accepted this as something ‘new’ and ‘intriguing.’ The ‘Delicatessen Series’ has since expanded into a new world of meat beyond simple ham, sausages and bacon into something much more exciting! As either a fancy main dish, a wonderful brunch on a relaxing weekend, or even to be enjoyed on a camping trip with your family and friends, ‘The Healthy’ enriches your life with meat that has a new form and flavor, breaking free from the opinion that ham and sausages are merely side dishes.

고기 요리 이미지
Enjoying excellent quality meat
no matter who you are or how you cook

Meat is delicious. However, the quality of its taste varies greatly depending on the seasoning, aging, level and method of grilling. People are often too busy to learn complicated recipes or cook extensively. That is why we need products that can bring the best quality flavor no matter who you are or how you cook. Good meat, abundant seasoning, long aging, and smoking to add savor, already delicious enough to begin with, it now becomes even tastier when it is easier to cook. Ham, which can be made with any number of good ingredients, provides the solution to any recipe regardless of what other ingredients are added. You can easily make an English breakfast by adding some scrambled eggs and bread or for brunch on a relaxing weekend, all you need is a sandwich with a rich serving of sliced ham. If you are going camping with family or friends, how about a barbecue with grilled frankfurters as you enjoy the surrounding natural environment? Even when leading a busy life, you can still always find a small but certain measure of happiness in the meal you share with your loved ones.

이탈리안 통베이컨 상품 이미지
The Healthy
Italian Whole Bacon

The Healthy Italian Whole Bacon is a European style bacon that reproduces Italian-style bacon "pancetta" flavored with all kinds of herbs.
It maintains the rich gravy and texture and is flavored with herbs & pepper, creating a stylish dish to be enjoyed for a house party just by grilling whole and arranging it on a plate.