CJ Nutra, Symbolizing Health and Confidence
CJ CheilJedang entered the overseas markets for sugar and MSG in the 1960s and thereafter has continuously promoted processed food exports throughout the 1970s when it targeted Koreans living abroad in the U.S., Japan and China. In the 1980s, products using nucleotides, lysine and antibiotics as ingredients were added to its global repertoire and, accordingly, CJ CheilJedang gradually increased the scope of its overseas business.
In particular, Bio and Pharma have been the areas CJ CheilJedang most extensively focused on in its overseas markets. CJ CheilJedang entered the Indonesian market in November 1989 for the purpose of expanding its bioscience business. After securing a stable market in Indonesia for feed, chicken farming, lysine, nucleotides and MSG, CJ CheilJedang moved to Vietnam, Myanmar and the Philippines in the 1990s. CJ CheilJedang plans to add pharmaceutical production and marketing businesses to its existing feed business in these countries.
CJ CheilJedang actively explores local markets abroad by developing products that satisfy diverse consumer tastes.
Food business, the cornerstone of CJ CheilJedang, is being actively carried out in China and the U.S. In China, the local offices are performing various activities related to sales and market development for meat processing, Dashida, food ingredients and food materials. In the USA, the world’s largest market, CJ CheilJedang has been actively conducting business activities targeting Korean residents since the mid-1990s. In 2002, processed foods on the scale of KRW 5 million were sold in the U.S. More recently, CJ CheilJedang is developing and diversifying Hetbahn and seasoning products to suit the taste of U.S. consumers and therefore is actively developing the local markets there.